Sell anywhere – Sell now!

Social commerce and the OWJO revolution

About Me / About OWJO

About Me

Principal at Innovate Consulting. Currently an advisory board member at OWJO – Non Executive Director at a number of companies in Ireland, the UK, Canada and Nigeria. Previously held positions in blue-chip and start-up companies including Hewlett Packard; IBM; Vision Consulting; Cell Payment Systems, Digital Channel Partners and AIB Group. If you would like to see more detail on my background please visit my LinkedIn profile at

About OWJO

Founded by David Johnston in 2005 OWJO has created a technology platform that represents the next generation of commerce online. Following five years of development, Alpha release of the platform took place in September, 2008. Patents were filed internationally at that time catering for the inventive aspects contained in the product. The Beta launch of OWJO took place in April 2010. Significant resources were allocated to creating a world class brand that would have traction with sellers and consumers alike.

OWJO enables commercial activity where people naturally gather and interact online, for example in Facebook, MySpace, Bebo, Twitter, YouTube and so on. OWJO is a portable online store that can be set up anywhere online.  OWJO can be added to any part of a seller’s website, blog, social media page or any other digital property, all managed from one centralised intuitive yet feature rich user interface.

An OWJO store can exist in multiple locations and can exist in several places simultaneously rather than a seller having to pick one place to locate their OWJO store. This means that multiple stores can be selling for the user at different points all over the internet at the same time at no extra cost. One of the key features of the OWJO store is that potential buyers will not leave the sellers site or page to buy the product (digital or physical) but can purchase instantly on the seller’s OWJO store on the seller’s site/page. There is no leaving or “clicking off” for another e-commerce destination site.  With OWJO “buy now” actually means “buy now”. Visit for more information.


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