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Social commerce and the OWJO revolution

Generate Traffic for your Social Media Footprint – Part 2

This is Part 2 of a multi-post series – check out Part 1 here Generate Traffic for your Social Media Footprint – Part 1. In Part 1, we discussed setting up accounts on a range of social media and blogging platforms with an emphasis on maximising the reach of your blog posts. We then discussed the importance of properly and comprehensively linking these accounts to maximise interconnectedness to ensure that you, your biography and your content are easily found by your target audience. We then briefly touched on the importance of publicising these accounts and looked at a tool to PING a range of community sites to notify them of your new postings. In this post we extend the discussion to cover a wide range of sites you will want to publish notification of new content to and the importance of SEO keyword manipulation in your posts to ensure best results from search engines.

#1. Prep your Content for “Easy Linking”

Before continuing it is important to note that a key part of ensuring that your audience gets straight to the content they are interested in is to ensure that each new post has its own unique web page, thus ensuring that your posts are more linkable and increasing their attractiveness to search engines. Make sure your blog platforms of choice have this option enabled. Some provide it by default but not all do – so check it. Also as previously mentioned you should set each of your blogs to send pings when you post new content so that you will appear in “recently updated” lists on the web as well as other blog related services. PING-O MATIC is a good third party site for simplifying this process that we discussed in the last post but it only covers a small group of available search sites and directories. This is key opt-in traffic that you will need in order to build up those likes, referrals, backlinks and subscriptions that will build into a growing and sustained audience for your content over time. Backlinks are particularly important. Backlinks are incoming links to your page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimisation (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Use a backlink checker like iWebTool to see how you are doing. It gives you a great sense of how well you are appealing to third party sites and can give good insight on where your content is most valued – it looks like this.

 

#2. Please the Search Engines

 

The more traffic you generate the more likely you are to show higher up in the search rankings – simply put – blog often and blog consistently and you will attain higher rankings, more backlinks and give yourself a better chance of building up a following. If you are not getting the volume of backlinks you want – then you can buy them! Google it and see the various options that are available – there are plenty. There are also a few tricks you can use to increase your appeal to search engines including using post titles on each unique post and archiving your previous content so that everything you posted is easily searchable by the crawlers. Use the Google Keywords search tool to determine what keywords and phrases are most searched on for your area of interest or expertise. Then use these keywords in your page title, page URL, headers and body, and the description of your blog. (Thanks to Brett Relander of Social Media Today for these last few tips)

 

 

#3. Post updates to your Social Media Sites, Search Sites & Directories

Over time I have built up a good idea of what sites give the best “bang for your buck” – I would recommend that after posting you also publish updates to the following sites. It takes a bit of time and effort but you will be rewarded with traffic:

  • Twitter, Facebook and YouTube – go to each of your accounts on these platforms and post the URL of your latest blog and notify your following that new content is available. Be descriptive and use “calls to action” as a reason why people should take the time to look at your latest offering.
  • Don’t forget LinkedIn and Quora. Post a link to your content on QUORA with a short description. For LinkedIn you can send notifications of your new content to all your contacts, your status area and your Groups (make sure to only post to groups that will be interested in your content – the admins’s get a bit shirty with you if you post off-topic content and you can find yourself on the receiving end of a stiff rebuke or may even find your Group Membership revoked!). LinkedIn is really powerful and if you have a decent following and are a member of a good set of relevant Groups who will be interested in what you have to say then you can potentially reach tens of thousands of readers in one step.

 

 

  • Notify your email list – if you have one – send them the link with a short description of what you have blogged – avoid spammy phrases!
  • Shareaholic – Shareaholic is the #1 browser tool for sharing and is installed by over a hundred thousand publishers across the world. It has a plug-in for Firefox and is a great way to hit all the following sites through one interface thus saving you all those manual tab openings or trawling through bookmarks. It also allows you to hit all those contacts in your Google, Yahoo and Hotmail accounts.

 

 

  • Technorati – you need to register first and then claim your blogs by posting a unique code in the body of one of your posts that the site then crawls to verify you own the content. Note – Technorati doesnt currently recognise Posterous or TypePad as blogging sites for some reason best known to themselves but will work just fine for Blogger and WordPress
  • IMAutomator – Again – you need to register but you can schedule your pings to a range of sites without paying for a PRO account

 

 

  • Delicious – Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralised source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share content. The site is run by Yahoo, so that all your Yahoo contacts can immediatley be notified of any new posts. Again you should register but this can be sped up by using your existing Yahoo account. The bigger following you have the better it will work for you. Make sure to specify intelligent keywords for your content.
  • Digg – Digg builds lists of popular stories being shared across the web. Every story has a digg button. Along with that button is a number that is the number of people from the Digg community who have said they like that like or digg that story.

In the next post of this series, I will cover a final list of third party directory sites that will help to publicise your content and will also discuss some neat sites that will help you increase and manage your Twitter followers and your Facebook likes. If you want to be notified when I post this, please subscribe to my blog using the options in the sidebar.

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