Social commerce and the OWJO revolution
Generate Traffic for your Social Media Footprint – Part 1
In this series of posts, I have briefly outlined what you need to do to maximise the possibility of “getting noticed” online. After you get noticed it’s all about having an integrated strategy to ensure that when people do find you that you provide them with every possible opportunity to subscribe to, comment on, follow, like and refer your content. Starting off in the social media world without a plan to publicise your presence is like opening a store on the fiftieth floor of a skyscraper with no elevator and expecting to get good walk-by trade. It’s just not going to happen.
Using the tips in this series of posts will direct traffic to your content. It provides a way for you to get quality followers on Twitter, likes on Facebook and back links to your blogs from other sources. This all assumes you have provided good quality content and are making compelling offers to your readers. In providing what your target audience needs you will need to become your audience – consider their needs – gauge their interests and then meet this demand. This is the soundest way to building your online credibility and appeal. This post does not offer advice on creating quality content – there are plenty of sources for that within easy reach – and frankly most of it comes down to your talent for self-expression and possessing domain relevant opinions that your audience will value.
For the purposes of this post I am assuming that you are a blogger looking to attract traffic to the opinion pieces in your blogs. This blog activity should also present the opportunity to increase and maintain the number of followers you have on Twitter, your Facebook likes and followers to your other blogs. The key to generating repeat traffic by getting subscriptions to your blogs, requests for RSS feeds and links to your site from other bloggers assumes you have something interesting to say and have articulated those opinions in well written posts. If you don’t take care to ensure you are offering value to your visitors then they won’t return.
#1. Create your Accounts
If you are starting fresh and want to develop an integrated online profile then at a minimum the following is a list of must-have accounts. If you already have some of these then create the ones you don’t have for a 360 degree social footprint. These platforms are my personal choice – feel free to substitute for or add to the list – I have found that this list is the amount of profiles I can manage effectively with the best options for linkage and integration (more on that later) but thats a personal choice.
- Twitter: Micro blogging
- Facebook: Sharing and linking
- WordPress: Blogging
- Blogger: Blogging
- Posterous: Blogging
- Quora: Q & A
- LinkedIn: Professional networking
- SkillPages: Professional networking
- SlideShare: For sharing your slide decks
For some tips on choosing a blogging platform see Life Hackers – Five Best Blogging Platforms.
#2. Link your Accounts
Where the option is available you should link accounts, for example link Twitter and Facebook to allow reciprocal updates. Also platforms like Google allow you to connect LinkedIn, Facebook, Twitter, Quora and others. They all have options, the best thing to do is to open your accounts and then revisit each site to connect each of your other accounts. The Google accounts link page looks like this:
In this way you have an integrated social media presence so interested parties can find the path to all your content sources with the minimum of effort or if one of your blog posts generates enough interest that the reader is looking for more then they can see where else you post articles. Give the reader as many reasons and options as possible to engage with you.
#3. Activate Social Tools on your Blogs and facilitate Sharing, Comments and RSS
Make sure to include options on your blog pages to allow readers to follow you on Twitter or LIKE your Facebook page. Ensure that where the blogging platform allows that you have a suite of SHARING options on each post. Make sure to activate COMMENTS and also allow RSS and email subscriptions to your posts. On Blogger the Sharing Options look like this:
#4. Maintain a consistent BIO
For your BIO on each site you should provide EXACTLY the same information with links to one single source for more information. Your BIO therefore should be the same on each platform and direct interested parties to your LinkedIn profile for more detail on your background. In this way you maintain consistency across all touchpoints and you know that when you add detail to your LinkedIn profile that all sources point to this content without the need to update every platform. Some observers refer to this as your BASE CAMP.
#5. Use Your Blogging Platform Tools to Publicise your Content
When you have posted your first shiny new blog post then make sure to first use your blogging platforms tools to promote its publication to your social media presence. WordPress for example offers you options to publicise to Yahoo! Updates, Twitter, Facebook and Messenger Connect as follows:
You should set your blog to Send Pings when you post new content so that you will appear in “recently updated” lists on the web as well as other blog related services. PING-O MATIC is a good third party site for simplifying this process and maximising reach and looks like this:
In the next post of this series, I will cover third party tools that publicise your content and also discuss other apps that drive traffic to your Twitter and Facebook pages. If you want to be notified when I post this, please subscribe to my blog using the options in the sidebar.
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