Social commerce and the OWJO revolution
The OWJO inspired revolution in Music, Sport & Fashion
The social commerce market will grow through the emergence of new ecommerce platforms, such as OWJO. Platforms that provide a new retail channel for existing players and an option for new entrants – who are numerous and presently have no validated ecommerce strategy: think band, think sports star, think designer – who are all trying to figure out how to monetise their fan base.
OWJO increases the opportunity to monetise the engagement between potential purchasers and sellers by offering the ability to transact commerce anywhere on any platform using the OWJO store. OWJO increases the ability of sellers to tap into additional revenues by allowing rapid deployment of new products based on consumer behaviour and rapidly changing real world events.
OWJO achieves convergence by enabling ecommerce on social media while also allowing integrated ecommerce across all other channels. OWJO plays to the status quo for companies that want to extend their ecommerce reach to social media which is not supported adequately by their existing ecommerce solution; while for new entrants OWJO is the disruptive technology that allows the band, sports star and designer link directly with their fan base and change the LIKE button into a tangible ROI by facilitating on the hoof ecommerce and a myriad of new product possibilities not facilitated by the traditional distribution models within these industries, namely Music, Sport and Fashion.
OWJO is the first truly capable offering that brings together the often incompatible domains of online (digital and virtual) and offline (traditional and physical) commerce. OWJO facilitates the evolution of ecommerce in line with emerging trends while also integrating and leveraging existing sales channels in one unified platform. The OWJO value proposition is that it solves the problem of creating a unified, integrated and cost effective sales channel strategy for every individual, company or organisation involved in commerce. OWJO allows the monetisation of content and broadens the relationships created through a digital presence.
OWJO is a product that advances how people use the Internet. It is a fully functioning commerce platform that lives wherever the seller chooses to sell. Sellers can place their OWJO store anywhere in multiple instances – on social network profiles, on blogs, on friend’s sites, on fan pages and their own web sites. Regardless of location and number of instances, OWJO then allows the seller to manage their customers, process transactions, leverage three hundred and sixty degree marketing business intelligence and update their product catalogue – all centrally and without the usual high capital investment in software, hardware and administration.
For more information see http://www.owjo.com
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